By China down industry association and Jingdong Mall co sponsored, Xiaoshan District, Hangzhou economic and Information Technology Bureau, Xiaoshan District, Xintang Hangzhou Street office, Zhejiang province down Industry Association Co organized the twenty-first China International feather Expo 2015 and Jingdong Yoobao will be in December 4, 2015 in the United States International Home Building Materials Plaza opened.
Current China International down Fair (hereinafter referred to as "Yu Bo") exhibition area of 10000 square meters, roll over 4 days (December 4-7), mainly to the sale, display as a supplement, exhibitors enterprises, including domestic down and products, mechanical equipment and raw and auxiliary materials, and other industries upstream enterprises. Yoobao will be opened at the same time in Jingdong Mall, carry out high-quality brand marketing. At the same time, Jingdong will be organized pavilions to participate in the line display and to carry out promotional activities, consumers can be in the exhibition hall at the scene experience, participate in interactive and sweep under a single code. The exhibition will also be down products enterprises, machinery and equipment, fabric accessories and other enterprises to build an exchange platform to enhance the understanding between the industry and the upstream and downstream industry chain, to promote the improvement and development of the industrial chain.
Yoobao, founded in 1995, has been successfully held for the 20 time. 20 years, Yoobao will promote the sale of products from the initial promotion, publicity down knowledge, build industry exchange platform; to create industry renowned brand, promote the development of industry production and design; and then to promote the combination of brand and promote sales in recent years, to build a platform for the exchange of industrial chain downstream, the positioning of the exhibition with the development of the industry is constantly changing.
At present, China's manufacturing industry is moving toward the "China made 2025" and "Internet +" direction to explore, keep making progress. Affected by factors such as fluctuations in raw material prices, rising labor costs, warm winter and the fake and shoddy, of industry of Chinese eider down slowing the pace of development, industry will also be in the two directions to find a breakthrough, explore the combination of Internet + eider down industry. To this end, the twenty-first Yoobao will also be "made in China" and "Internet +" as the core, to carry out the activities of the 2025.
Hand electronic business platform, interactive online and offline, to promote the process of the Internet + down industry
In 2015, the Premier Li Keqiang in two sessions, the government work report mentioned "to get thriving" to the Internet as the carrier, online and offline interaction emerging consumer; by the end of September, general office of the State Council issued "on the advance online and offline interaction and accelerate the innovation and the development of commerce and trade circulation transformation and upgrading of the comments". This shows that the Internet + industry, as well as online and offline interaction, has become the country to encourage and support the development direction.
As in recent years the increasing number of Internet users, online market down products the development of performance is obvious to all, industry emerged a number of online market rapidly emerging brand development, and traditional professional brand catenary performance growth is relatively slow. How to adapt to the pace of development of the electricity supplier, to accelerate the expansion of the online market, how to use a strong advantage of the electricity supplier market resources and physical stores, enhance the interaction of online and offline, as traditional manufacturing enterprises need to solve problems and difficulties.
This year, Yu Bo will period, the organizing committee will set up special line of online shopping experience, and Jingdong also carried out online Yu Bo will, online and offline interaction. Each occasion leveraging. On the one hand, the use of line area to enhance the consumer experience, on the other hand the use of online platform to strengthen the promotion of brand. At the same time, the organizing committee will also organize the traditional brand and outstanding business brand communication, sharing business skills and create a fast supply chain experience, advanced production technology and perfect quality control means, complementary advantages, promote each other.
Joint government, enterprises, testing agencies and electronic business platform, to strengthen market quality supervision
In recent years, eider down product quality problems on the industry caused great problems and influence, in order to enhance the quality of down products, maintaining the reputation of the industry, the interests of the protection of consumers, businesses and industry, maintain the order of the market down products, badminton association has begun to implement a series of measures, including: held industry quality pledging conference, push down products to ensure the credibility of signs, the depth of cooperation with the business platform joint quality supervision, revision of national standards and international standards, promote feather testing laboratory proficiency testing and so on. Quality problem is the need for industry associations, government, business, testing agencies and electronic business platform to participate in the work, and strive to solve the work. During this year's exhibition, the association will jointly explore with Jingdong Mall electricity suppliers market quality supervision management approach, so that brands, manufacturers, industry associations, government quality supervision departments, electronic business platform and testing agencies gathered together to discuss the implementation of industry quality control case, to strengthen the quality supervision down products, to purify the market environment, maintaining market order and joint efforts.
Industrial chain linkage to promote intelligent upgrade down industry
Yoobao will soon have to try to build industry chain parties. In addition to the sewing machinery, fabric accessories industry into the exhibition show links, but also carried out a lot of communication between the industry activities. By 2015, in Badminton Association to further strengthen the interaction with the China Sewing Machinery Association, understand the sewing machinery industry in the development of "intelligent". September, Badminton Association visited inspected the 2015 China International Sewing equipment exhibition, on the feather industry equipment used in the intelligent development to carry out the research. Yoobao this year